The promo was screened in 10 cities including Sydney, London, Paris, Berlin and numerous locations in North America. You can watch footage from one of the New York screenings by scrolling to the bottom of the page and clicking ‘play’.
Earlier in the day, the rapper informed his fans on Twitter that he was broadcasting the “new song and visuals” in cities across the world on Friday night. He also posted a link to his website of a map showing where each screening would take place.
The track is the same new song he debuted while performing at the Roseland Ballroom at a party thrown by TV network Adult Swim last week, and included in a recent Hudson Mohawke DJ set. West is expected to perform the track again tonight on Saturday Night Live.
West recently posted a mysterious tweet which read: “June Eighteen.” The rapper updated his Twitter account with the message, leading fans to speculate that June 18 could see the rapper release new material. Just before the tweet it was reported that Kanye has finished recording his new album, the follow-up to 2010′s ‘My Beautiful Dark Twisted Fantasy’. The rapper also played a brand new song called ‘I Am A God’ at the Met Gala in New York on May 6.
Odd Future and Skrillex are both rumoured to feature on the forthcoming new Kanye West album with members of Odd Future and producer Skrillex having recently joined West in the studio alongside MC Chief Keef and John Legend. It was also previously revealed that Daft Punk have also worked on tracks on the new album.